Matt Britton, Founder and CEO of Suzy | Future of Consumer Behavior, Authenticity in Branding, and Business Innovation Strategies | Harnessing Gen Z Insights and AI for Brand Success
Description
This episode with Matt Britton reveals how branding has transformed in the age of Gen Z and the significant influence this generation has on consumer behavior. We discuss the shift from traditional advertising to personal branding, the importance of authenticity in marketing, and the financial mindset of younger people today.
• Exploration of how Gen Z shapes brand perception
• Discussion on the importance of individual creators and influencers
• Insights on consumer behavior changes and brand adaptation
• Highlights from Matt's entrepreneurial journey and rebranding of Suzy
• Examination of generational shifts in financial attitudes and spending
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United States
